Project Overview
This project showcases my redesign concept for the Amazon Fresh tablet view. The goal was to create a cleaner, more intuitive browsing experience while maintaining Amazon’s strong brand identity with Alexa focused layout.
Design Objectives
- Improved Navigation: Organized product categories (Snacks, Beverages, Biscuits, etc.) for quicker access.
- User-Friendly Layout: Optimized the interface for tablet screens with a clear balance between banners, categories, and product listings.
- Visual Hierarchy: Enhanced promotion areas with bold typography and engaging imagery to highlight offers.
- Personalized Touch: Added a user-focused greeting and location settings for a more tailored shopping experience.
Key Features
- Streamlined Header with quick access to cart, orders, and delivery location.
- Category Bar designed with a fresh green palette for easy scanning of food sections.
- Promotional Banners with strong visual appeal to drive engagement and conversions.
- Product Display Grid optimized for touch interaction, making it easy for users to browse and add items.
Outcome
The redesigned layout offers a seamless, visually engaging, and easy-to-navigate shopping experience for tablet users. This approach helps customers quickly discover products, access offers, and enjoy a smooth shopping journey.
