LiveFit – Newsletter Design

Project Overview

I designed a modern fitness landing page and newsletter for Livefit, a brand offering both at-home and in-gym programs. The goal was to create a visually impactful and conversion-focused layout that motivates users to sign up, explore programs, and connect with the brand’s energetic identity.

Design Objectives

The design emphasizes a bold hero section with high-contrast visuals and typography to highlight “at home group workouts” while directing users toward a clear 7-day free trial call-to-action. Feature highlights such as calorie tracking, AI-powered sensors, stress management, and access to 100+ live classes were presented in a clean and accessible layout. A program showcase section highlights Yoga, Boxing, and Dance through visually engaging tiles, while transparent membership tiers (Silver, Gold, Diamond) provide users with easy-to-compare options. FAQs were included to resolve common questions and reduce hesitation, creating trust and clarity for potential subscribers. A consistent black and neon green color palette reinforces strength, energy, and the brand’s modern fitness positioning.

Key Features

The design highlights 1200+ at-home workouts across multiple formats including strength, dance, and yoga. It also introduces wellness features such as meditation, health podcasts, and holistic programs. Membership pricing is structured with three tiers that clearly communicate the value and level of trainer support. Seamless integration with iOS and Android platforms ensures users can instantly download and access Livefit’s services.

Outcome

This newsletter and landing page design delivers an energetic, modern, and conversion-driven experience. The combination of bold visuals, program exploration, transparent pricing, and app integration helps Livefit strengthen brand presence, build trust, and encourage users to move from interest to trial sign-ups and long-term memberships.