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Lets create smth new together
Lets create smth new together
Lets create smth new together
Lets create smth new together
Lets create smth new together
Lets create smth new together
Lets create smth new together
Lets create smth new together
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Pizzahut Customization Page

Project Overview

The Pizza Hut Custom Pizza Builder is an interactive digital experience designed to give customers complete control over their orders. Instead of simply choosing from preset menus, users can craft their own pizza step by step, with a real-time preview of their selections. The interface blends intuitive design with engaging visuals to make ordering more personal and fun.

Objective

The primary goal was to enhance customer engagement by introducing a feature that allows personalization at every stage. By enabling users to build their own pizza, Pizza Hut increases customer satisfaction while encouraging upselling through additional toppings.

Features

  • Pizza Selection: Customers begin by choosing from popular pizzas such as Margherita, Tandoori Paneer, Chicken Tikka, or opt for a fully custom option.
  • Crust and Sauce Options: Different crust types and sauces can be selected to suit individual tastes.
  • Toppings Customization: A wide variety of toppings are available, ranging from fresh vegetables like onions, capsicum, and mushrooms to proteins like chicken and paneer. Users can mix and match as they like.
  • Real-Time Preview: As toppings are added, the pizza visually updates, allowing customers to see exactly what they are creating.
  • Progress Tracking: A completion tracker shows how close the pizza is to being “oven-ready,” making the experience more interactive.
  • Easy Checkout: Once the pizza is built, customers can quickly complete their order with a single click.

User Experience

The design focuses on simplicity and clarity. A clean white background highlights the vibrant colors of the pizza and toppings, ensuring that food remains the hero of the interface. The circular selection layout allows easy browsing between options, while the bold red accents reinforce Pizza Hut’s brand identity.

Impact

The Custom Pizza Builder not only improves customer interaction but also drives higher order values by encouraging users to experiment with toppings and try new combinations. It transforms the ordering journey from a transactional process into an engaging activity.